Monday, 7 December 2015

Evaluation of our Questionnaire

Evaluation of our Questionnaire


We gave our questionnaire to 10 volunteers who completed the survey that offer both open and closed questions. The age range for questionnaires were those aged 16-31+ years old of both genders, who were our initial target audience. This creates a varied response from different genders and ages so that we gain a good idea of what people think about our idea. This gives our group a clear idea of what our target audience think about our opening sequence idea and how it could be altered to create a more effective opening sequence. From the results, we analysed what people had thought and took their ideas into consideration when we film and create the opening sequence.

The first 4 questions we asked our volunteers was a bit of background information about them which helped us build on what kind of people they were and if they would fit into our target audience. It also allowed us to decide and gain an understanding of who would be our main focused target audience. 

Our 4th question asked the volunteers what the likelihood would be of them watching our film out of 5 (5 being the most likely). All 10 volunteers answered from 3 and above, signifying that they all had an interest in our film idea and stating that it was engaging from only plot. This is encouraging, as it shows that as a group we don't need to alter the plot of our film idea.

The next few questions asked about the costumes of the main characters and their opinions on what would best suit their personality and portray this well to an audience. For the husband, 70% answered that the best outfit would be all black to represent his mysterious nature and to signify that he is the antagonist in the film. He would also be in a smart attire as this is conventional of the thriller genre. The antagonist wears smart clothes to cover up their mental mind and to make the audience believe that they are normal. For the wife 70% also answered that she should be dressed in a red top with a white skirt.  This was to connote the contrast and divide in her personality; the red top signifies danger, anger and to show her promiscuous side. Whereas, the colour white portrays her innocence and purity. It also gets the audience guessing as to what she has done wrong and the colour red will make them think if it was to being unfaithful to her husband. Therefore we will take on board the advice our volunteers have given to us and use these outfits in our opening sequence. 

Our group found it difficult deciding on a name for our film so we asked the volunteers to vote for what name they thought was most effective for our plot. The highest scoring name was 'The Vault", which is another word for a cellar and as the main setting of our film is in a cellar we all agreed that it would be effective if we chose that as our film title. It is not only effective but it is also subtle as it doesn't immediately give away the plot of our film as not many people use the word 'vault' in their daily vocabulary. 

We then asked what they thought the main focused target audience should be for our film. In which 90% answered that it should be between 16-24 year olds. This states that they believe our film plot is targeted towards a younger fan base audience and it attracts a younger audience due to the age of the characters (young couples). Signifying that it is more relevant to a younger audience as it sympathises with them. 

Our final question asked what we could improve on in our opening sequence and what we can do to make the plot more engaging. The feedback we received was to mainly keep the cellar in an untidy condition to make it more realistic and to not give away too much information to create narrative enigma and keep the audience guessing so they want to carry on watching. No answers stated that we had to make any alteration to out plot, only of elements to do whilst filming to ensure we make our film as good as possible. 

Overall, the questionnaire was very effective as it enabled us to gain feedback in order to make any changes to our film before hand and to build up an idea of what our main target audience should be.  

 

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